What is Digital Marketing and How It WorksDigital marketing is a technique through which businesses can promote their products and services through online channels such as search engine ads, website and social media marketing. Businesses employ a variety of digital marketing tools for promotion, lead generation and increasing brand awareness.A digital marketers main job is to monitor key performance indicators (KPIs) with the help of analytics to measure the performance of each channel.Digital Marketing Software is an online system solution that consists of various modules to help with different tasks related to digital marketing. There are several online digital marketing tools available for tasks such asSearch Engine Optimisation (SEO)Social Media Marketing (SMM)Pay Per Click (PPC)Affiliate and Inbound MarketingOnline PRSome of the common types of digital marketing tools areBulk SMS ToolsBulk SMS Software enables businesses to deploy SMS in large numbers to increase their consumer base. Digital marketing tools are used to send promotional and transaction-related messages by institutions such as banks, media organisations, commercial brands, food delivery services, courier companies, etc.SEO Audit ToolsSEO audit tools help in performing SEO analysis on a website and to check if it complies with the best practices. Digital marketing tool is also used to check the basic issues that affect the performance of a website.Plagiarism Checker ToolsWith the help of plagiarism checker, websites can check if their content is being used elsewhere without permission. Plagiarism checker helps in identifying similar or copied content on the web so that their website and page rank dont decrease.Email Marketing ToolsWith the help of a robust email marketing software, businesses can efficiently send promotional and informational emailers to their consumer base. Popular digital marketing tools available in the market come with features such as delivery tracker and autoresponders.Content Management ToolsWith the help of ECM tools, users can manage, capture, store and deliver data related to the different processes of the company. Enterprise content management software helps in overseeing the unstructured data that can be used by marketing executives.Mobile Marketing and Advertising ToolsWith the help of online marketing tools, digital marketers can efficiently promote their brands via smartphone, tablets and other mobile devices. There are various types of mobile marketing tools, such as, in-game advertisements, social media ads and promotions and other apps.Social Media Analytics ToolsWith the help of social media analytics tools, digital marketing professionals can monitor the brands presence across digital marketing platforms such as Facebook, Twitter and Instagram, etc.Social Media Management ToolsWith the help of social media management tools, professionals can create, schedule, engage and monitor the media content that has been postedadvertised on platforms such as Facebook, Twitter and Instagram.Digital SignageDigital signage is the evolution of traditional Out of Home (OOH) Media such as billboards and road signage, where visual and digital advertisements are displayed on monitors (LCD, LED)nbspWhatsApp Marketing ToolsWith the help of WhatsApp Marketing Software, businesses can promote their business, products and services via WhatsApp. Businesses can also send details about the customers transactions such as receipts and OTPs via this Messenger platform.Lead Generation Tools and SoftwareWith the help of Lead generation tools such as LinkedIn Sales Navigator, Lead Forensics and Quora, digital marketing professionals can identify potential customers for their products or services.Best Free Online Marketing Tools for 2020Google TrendsGoogle Trends helps in identifying and analysing popular search queries depending on the language and regions.Google Keyword PlannerWith the help of this software, digital marketing professionals can search for relevant and high-ranking keywords for Google ads and social media campaigns.Google Analytics ToolGoogle Analytics helps measure your advertising ROI by keeping a tab on your social networking sites and applications.Facebook Analytics ToolSimilar to Google Analytics, FB Analytics helps in checking the performance of posts and adverts on social media platforms.HubSpot Marketing ToolHubSpot is a comprehensive digital marketing software that helps marketers manage different aspects of social media and digital marketing.